Società del Quartetto di Milano
WHO
Società del Quartetto di Milano
WHAT
Art Direction
WHERE
Milan, Italy
WHEN
Since 2017
A new tone of voice
In 2019 the Società del Quartetto started a major revision of communication, with new conceptual visuals and a new tone of voice – as in campaigns like La Musica Ti. A redesign of the logo, website and institutional brochure followed.
Logo
The historical logo was carefully revised by reconsidering the typographic hierarchy. Priority in communication is now given to the Q icon, working as overall symbol for the Quartetto.
