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identity

as a harmony of fix and variable elements

By each new project and especially when creating a new visual identity, whether dealing with music, business, museums or education, we never give anything for granted.

0_divanotolstoj

According to Lev Tolstoj, a writer should not use expressions like “there was a green sofa in the room”. A good writer should describe the sofa in the minimum detail as if it was something that we have never seen before.