ICASTIC is a design studio started by Camilla Torna in Florence after gaining design experience in the US (NYC) and Austria (Vienna). Camilla is Program Director of the MFA in Communication Design at SACI Florence, where she also teaches Graphic Design, Visual Design and Infographics.

At ICASTIC we love to craft
1. visual identities graphic design and infographic projects for institutions active in the fields of art, culture, education and classical music
2. metaphors for change customized visualizations and tools for professional coaches to help organizations envision a larger picture for the current time and for the future


The name ICASTIC is inspired by Plato’s distinction between icastic and fantastic art: the former representing reality, the latter representing the imaginary. ICASTIC means effective, vivid, graphic – so we like to visually represent ideas.