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We all visualize more than we think, and this activity can be shared to help the orientation of the mind. Visualizing distils the essence of communication, renders complex ideas understandable during presentations, creates memorable imagery to foster and inspire teamwork.

Icastic offers a design service: we are graphic and web designers, illustrators and renderers specialized in visualizing.
Our clients are consultants, trainers, companies and organizations that make use of visuals in presentations to illustrate concepts, map processes, identify trends and envision scenarios.

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May 23, 2006

Quality is an Apple

Filed under: Newsblog — Camilla @ 2:53 pm

Evaluation of e-learning programs
Evaluating e-learning, a slideshow presented in Florence Italy on April 7, 2006 by Prof. Mario Rotta, University of Florence | Dptm of Learning Technologies | Master Seminar

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Improve your Insight

Filed under: Newsblog — Camilla @ 2:57 pm

Improve your Insight

Improve your Insight, a slideshow presented in Vilnius [Lithuania] on May 3, 2006
by Mag. Elisabeth Zinschitz

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August 11, 2006

Visualizing Time

Filed under: Time — info @ 11:09 am

Visualizing Time

Visualizing Time stands as the leading icastic research project: in the mid 1990s Camilla Torna began to ask friends, students and acquaintances to sketch how they see the passage of time. Surprisingly, most of them drew something immediately and without giving it much though, as if they always knew what the shape of time looked like.

The research is ongoing and we are collecting data. The database is growing through the points of view of every person that kindly agrees to be challenged. We appreciate your contribution.Viagra Com
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April 23, 2009

NESOR Project and the future (of) Universities

Filed under: Visualizing — Camilla @ 11:33 am

nesor future of universities

Which is the relationship between higher education’s roles in reproduction of existing social structures and its roles in extending opportunities for social mobility and the achievement of greater social justice? For NESOR, a research project funded by the EU Socrates Programme, Icastic has helped navreme envision the breaking of traditional roles and boundaries of the university of the future. The Lisbon Agenda of the EU (with its focus on competitiveness and employability), and the Bologna Process (with its attempts to achieve trans-national transparency of European Higher Education) have greatly influenced and upset Higher Education in Europe over the last decade. In addition, new global challenges, economic developments, and changing societal expectations have put new strains on our universities. Finally, New Social Risks have emerged, and result in new concerns for university students and alumni, but also current employees of HEIs. NESOR insistently asks the question of the future of university vis-á-vis the existence of new social risks, producing a policy brief for decision-makers, and daring to issue clear-cut recommendations how to shape the universities of the future.

May 13, 2008

TTplus Project [ Train-the-Trainers ]

Filed under: Visualizing — Camilla @ 10:15 am

Life long and Life wide learning

TTplus is a Leonardo EU funded project that aims at the development of a framework for continous professional development of trainers, and currently investigating the actual practice of trainers throughout Europe. Icastic is helping TTplus visualize their project results. Camilla Torna gave a first input at the project meeting in Vienna in November 2007: the professional development of trainers should not only be considered as a lifelong learning process, creating a learning personality like a Giacometti figure, but also as a life wide learning process leading to a Botero shaped figure.

May 12, 2008

Compasses Zoo

Filed under: Newsblog — Camilla @ 5:59 pm

Icastic has developed the official site of Compasses Zoo together with Italian author and illustrator Daniele Nannini. The site is a container designed for children, teachers and all people that want to make the world rounder.
Reducing animal features to circles or sections of circle is especially helpful for developing visual capacities: the original idea by Nannini to create a series of animals with a geometric construction just made of circles was originally thought for children but also became popular among teachers and mathematicians from all over Europe.

March 7, 2008

Breaking the Ice

Filed under: Visualizing — Camilla @ 1:16 pm

Christine De Jong

“I am offering a new service that is not easy to explain. It helps evaluating the motivation and potential of staff members in medium/large organizations, but most Austrian companies look at it with suspicion – so Christine De Jong, Vienna. Icastic helped me conceive a metaphor that not only symbolizes the core business, but breaks the ice during presentations with a laugh”.

October 29, 2007

Beginning Time

Filed under: Time — Camilla @ 1:57 pm

Peter Edler choice
Image 1: Artist’s comment: Duration differs from time. There is nothing to move but it is contained.
Image 2: Artist’s comment: Now, emerging from duration, time has passed. Stuff is all around, moving.

These two images project a challenging view of time. In Image 1, the curved line around the central dot can be seen as the two-dimensional cross section of a vessel containing a nucleus but otherwise empty. This in turn may be imagined as the universe before the Big Bang – the open line representing an imaginary boundary, the dot representing the compressed nucleus of matter.
In Image 2, the Big Bang occurs, matter is dispersed throughout space. A wonderful depiction of the history of time! We can imagine that time began with the Big Bang, and that, if time had a beginning, it may well have an end, possibly when matter fills all of space. The artist alludes to the no-time state as ‘duration’, which we have imagined as the timeless condition before the Big Bang. Thus, he pictures the transition from no-time to time as the advent and dispersion of matter, tieing time to matter. In totally empty infinity time is unimaginable. Nor can we imagine time in infinity totally filled with matter. These are but two of hundreds of images collected in visualization workshops that challenge our imagination to ponder the mystery of time.

Peter Edler, Stockholm [ blog ]

more blog reactions on Technorati

September 28, 2007

Images of Education

Filed under: Visualizing — Camilla @ 9:04 am

Image of Bildung | Education

While working together with the members of the Society for Deceleration of Time [ Verein zur Verzögerung der Zeit - the name is left long on purpose so that we are all forced to take the time to pronounce it... ] in the workshop Visualizing Time, it was only a natural consequence to try and visualize the second subject ot the Symposium, Education. Many images that emerged were given a title: The Edge of Knowledge, Beware of my Education, L’enfant farci, Endless Fill. Here a crumpled paper, with cancelled words, a hole in the centre: Eureka.

September 12, 2007

Time and Education

Filed under: Time — Camilla @ 3:33 pm

Society for Deceleration of Time

Icastic Visualizing Time will be presented in Wagrain, Austria at the annual Symposium of the Society for Deceleration of Time.
This year’s topic “Zeit und Bildung” can hardly be translated into “Time and Education”. A beautiful word in German, Bildung incorporates the notion of Bild (image) as to suggest the capacity, through training, of envisioning a life’s professional path, as well as the notion of Bilden, “forming” or shaping a student to learn and achieve her/his potential.
The non-profit Society for Deceleration of Time was founded in 1990 by professor Dr. Peter Heintel, Klagenfurt, Austria, as an approach to suggest a thoughtful attitude towards time on a collective basis seeking new ways of dealing with the phenomon of time. The name of the society is meant to be somewhat provocative. However, it is also suggesting that the subject of deceleration should be given more attention in our culture and the present time than is the case in the process of acceleration we are exposed to.

September 3, 2007

Brainsworking beyond Networking

Filed under: Newsblog — Camilla @ 5:30 pm

Brainswork activities and services

Icastic visualized the services of the Vienna based company Brainswork starting from the company’s logo itself.

“Icastic was of great help in visualizing our complex set of services which we exactly customize to the needs of our clients – so Selma Prodanovic, Brainswork CNO. We do not focus on networking alone, but use the potential of human interaction to coach a company from before birth to the first steps alone. It is a complex activity that sometimes is hard to put into words. Icastic successfully rendered the complexity of the process that helps our clients connect with the rest of the world”.

Visualizing for Top Talents

Filed under: Newsblog — Camilla @ 5:26 pm

GYLC Global Young Leaders Conference, a slideshow presented in Vienna [Austria] on July 8, 2007 | by CNO Selma Prodanovic

“The challenge here – so Camilla Torna, Icastic – was to surprise a group of young professionals, future executives probably more used to down-to-earth data charting, with an abstract and dreamlike vision of a connected world. A vision not just evocative, though, but able to visualize strategies and processes”.

May 11, 2007

Imagery and Imagination

Filed under: Visualizing — Camilla @ 12:20 pm


Professor Tomaso Vecchi, University of Pavia, Italy, author with Cesare Cornoldi of "Visuo-Spatial Working Memory and Individual Differences" published the article "We can see without eyes | Blind-born people can build mental images" [in Italian]:

"The English term defining this capacity - that we use every day, most of the time unconsciously - is «imagery», meaning a representation of reality through mental images. Unfortunately the Italian term «immaginazione» is not as precise, since it recalls instead a variety of meanings linked with fantasizing or with desiring that something will happen (closer this way to the English term «imagination»).

This is exactly what Icastic deals with: imagery more than imagination.

This is also what Italo Calvino refers to, in the chapter Visibility of Six Memos: a basic human faculty, the power of focusing on visions with our eyes closed, [...] to think per images.



March 30, 2007

Action Learning

Filed under: Newsblog — Camilla @ 12:29 pm

Action Learning

Action Learning, a slideshow presented in Lisbon [Portugal] on February 26, 2007 | by Janet Meli MSc

A step-by-step visualization of the meaning of Action Learning: a process which brings people together to find solutions to a real problem and, in doing so, develops both the individual and the organisation.

January 3, 2007

Training Exchange Programme

Filed under: Newsblog — Camilla @ 2:37 pm

Exchange Programs

Training Exchange Programme, a slideshow presented in Bruxelles [Belgium] on December 5, 2006 | by Mag. Elisabeth Zinschitz

A step-by-step 26 slides visualization of the process that exchangees go through: from the first selection to the support needed to start the learning process, from the role of the tutor to the final cascading.